Williams boss James Vowles disagrees with Stefano Domenicali's suggestion that races should be shortened to suit F1's newfound audience.

The F1 CEO recently suggested that the sheer length of races could alienate some new fans who have grown up in a world of bitesize entertainment, and while Vowles is against the idea he does accept that events could be packaged and broadcast better.

"I don't think anyone in the world understands whether we need linear viewing or whether we need OTT or digital," he tells Business of Sport. "The younger generations, they don't watch TV screens, everything's on a portable device, but we're not really catering for that," he admits.

"If you think about Formula 1, it's a linear stream for two hours on a fixed platform," he continues. "It works, don't get me wrong, we have success week-on-week. But is that the way forward for the next five, ten years? I'm unsure about that. And you can see more and more being digested through social media, short clips, et cetera.

"There was something interesting that was put out by Formula 1 the other day," he says, referring to Domenicali's comment, "which was, should we make races shorter as a result of things, or more sprint races?

"Now, I'm on the older side, but I would say generally no. I think the product is what it is. In fact, what makes the product really good? Take Zandvoort... Alex put it the best, he said, 'I just watched everyone around me crash'. It was just unpredictable what happened from start to finish, but you had to watch all of an hour and 40 minutes of it to get the final result out of it."

The Williams boss is also against gimmicks such as the mandatory two-stops in Monaco this year, which is set to be retained for 2026.

"Monaco this year, you could treat it as spectacle if you want, but pretty much we finished where we qualified, except we played games on track at the same time. My opinion is that's not necessarily how I want to go racing.

"The viewership is more what should dominate," he insists. "My point is, it doesn't necessarily have to be shorter, but the consumption of it moving away from fixed TV, and therefore we have to think differently about how we broadcast."

As its contract with ESPN comes to an end, F1 has made no secret of the fact that the sport's new broadcaster in the U.S. will be expected to do much more than just broadcast races. In this sense, F1 bosses make no secret of the fact that they are looking at the likes of Apple.

Vowles can see this.

"I would move in the direction of Apple, Amazon Prime, et cetera," he says. "In other words, go to a platform that is available worldwide and more in a streaming format in that way. And I would find a way of concatenating it to a shortened version, should you wish to, that then expands into the longer version if you need it as well."

However, at a time Zak Brown lauds the sale of the remaining 30% of McLaren Racing in a deal which values the operation at £3bn ($4.1bn), Vowles acknowledges the elephant in the room.

"We have to think very carefully about how we monetise this in the right way so that we are not getting a massive loss," he warns.

"Our broadcasters are on completely different contracts all over the world, on different timings," he continues. "So for example, the USA's up now, but Sky UK is not for another three years. So aligning them is actually going to be a little bit more tricky than that in terms of bringing it all together."